New York State Insurance FundBarfield PR2022-07-20T15:24:47+00:00
Project Description
CHALLENGE
- Promote New York State Insurance Fund’s awareness initiative, the “Anti-Insurance Fraud Campaign,” in upstate New York.
- Spearhead the print advertising component of the project.
SOLUTION
- BPR researched costs in more than 300 daily and weekly newspapers throughout New York.
- Negotiated ad prices and monitored and analyzed the news placements.
RESULTS
- Through our targeted advertising, the “Anti-Insurance Fraud Campaign” reached a combined readership of 7 million people.
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