Full Spectrum – Barfield Public Relations

Full SpectrumBarfield PR2022-07-20T16:01:39+00:00

Full Spectrum

CHALLENGE

Green builder Full Spectrum, LLC chose Barfield Public Relations to publicize its newest project, 1400 on Fifth, Harlem’s first sustainable, mixed-use building.

SOLUTION

BPR conceived an events-based public awareness initiative highlighting both the new building, and the developer’s impact in Harlem.
- Invited a local children’s arts group to paint the fence surrounding the construction site.
- Produced Full Spectrum’s groundbreaking ceremony and reception for 400, with media, elected officials, community members and investors attending.

RESULTS

Coverage of the building’s grand opening from Major news outlets, including The New York Times, The New York Daily News, Black Enterprise and the Wall Street Journal
Coverage by three building/construction trade magazines.
1400 on Fifth also sold out all of its units in under six months.