Project Description

Full Spectrum


  • Green builder Full Spectrum, LLC chose Barfield Public Relations to publicize its newest project, 1400 on Fifth, Harlem’s first sustainable, mixed-use building.


  • BPR conceived an events-based public awareness initiative highlighting both the new building, and the developer’s impact in Harlem.
    • Invited a local children’s arts group to paint the fence surrounding the construction site.
    • Produced Full Spectrum’s groundbreaking ceremony and reception for 400, with media, elected officials, community members and investors attending.


  • Coverage of the building’s grand opening from Major news outlets, including The New York Times, The New York Daily News, Black Enterprise and the Wall Street Journal
  • Coverage by three building/construction trade magazines.
  • 1400 on Fifth also sold out all of its units in under six months.
New York Times  Daily News