Project Description
![CIBS](https://www.barfieldny.com/wp-content/uploads/2014/04/CIBS.jpg)
CHALLENGE
- The Coalition for Improvement of Bedford Stuyvesant (CIBS), received a grant to boost resident response rates for the U.S. Census by 15 percent.
- The Brooklyn advocacy nonprofit hired BPR to promote the response rate push, “Bed-Stuy: Be Heard! Be Counted!”
![Bed Stuy: Be Heard. Be Counted. Website](https://www.barfieldny.com/wp-content/uploads/2014/04/CIBS-site-mockup.jpg)
![Bed Stuy: Be Heard. Be Counted. Print Collateral](https://www.barfieldny.com/wp-content/uploads/2014/04/CIBS-print-collateral.jpg)
SOLUTION
- BPR devised a marketing strategy that was events-driven.
- Leveraged Barfield Public Relations relationships with the media, to publicize the project.
- Conceived an event that motivated Bed-Stuy residents; they learned why they should respond to the U.S. Census.
- Coordinated coverage of the initiative in the local media.
- Connected the Coalition for Improvement of Bedford Stuyvesant and the Brooklyn chapter of Delta Sigma Theta Sorority, to co-host “Census Awareness Day.”
![Bed Stuy: Be Heard. Be Counted.](https://www.barfieldny.com/wp-content/uploads/2014/04/BHBC-cencus-image.jpg)
RESULTS
- New York City’s overall U.S. Census response rate rose by six percentage points.
- Media coverage: News 12, Radios: WBLS FM, WWRL AM, Caribbean One , The Daily News, Carib News, Caribbean Life, and social media