Project Description

CHALLENGE

  • Serve as a sub-contractor to publicize the U.S. Army’s new “100 Black Men Leadership Program.”

SOLUTION

  • BPR contacted major media in the 10 cities where the Army conducted Leadership Institutes.
    • Atlanta, GA.; St. Louis, MO; Miami, FL; Chicago, IL; Savannah, GA; Charlotte, NC; Washington, DC; Little Rock, AK; Los Angeles, CA; and New York, NY.
  • Pitched “100 Black Men Leadership Program” to top tier media outlets in the 10 cities, and generated key message-driven interviews with the U.S. Army representative, to each outlet.
us-map-w-pins

RESULTS

    • Media placements delivered in every city home, including TV and radio interviews in 10 cities.
      • CBS, ABC, FOX, Daily Herald, NBC, Beasley Broadcast Group, Inc., American Urban Radio Networks
    • Online and print coverage in every city, resulting in over 10 million impressions.
      • Atlanta Daily World, Atlanta Journal-Constitution, Miami Today, Google News, Boston.com, Yelp.com, Yahoo.com, The Afro American Newspapers, The Washington Sun., Westside Gazette,   Tennessee Tribune among other key outlets.