Project Description

CHALLENGE

  • Promote New York State Insurance Fund’s awareness initiative, the “Anti-Insurance Fraud Campaign,” in upstate New York.
  • Spearhead the print advertising component of the project.

SOLUTION

  • BPR researched costs in more than 300 daily and weekly newspapers throughout New York.
  • Negotiated ad prices and monitored and analyzed the news placements.

RESULTS

  • Through our targeted advertising, the “Anti-Insurance Fraud Campaign” reached a combined readership of 7 million people.