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12 02, 2015

12 Must-Do Steps for a Successful Event

For 25 years, the Barfield Public Relations team has earned a reputation for coordinating great events. Indeed, our success in events planning and management is based on getting to know our clients and their objectives […]

5 02, 2015

5 Tips for a Successful Business

January 2015. It’s not only a New Year, but also a time when I can look back at 25 years of standing at the helm of Barfield Public Relations. I founded BPR on February 25, 1989, after decades of working in Corporate America at a national broadcast news organization and […]

16 01, 2015

ATTENTION! PR Industry: Diversity Is Smart Business

2015 marks the 50th anniversary of the Voting Rights Act. Do you remember the 1965 March from Selma to Montgomery that led to the passage of the Act? The 54-mile march swelled to 25,000 people – of diverse ethnicities, religions, ages[…]

21 11, 2014

Creating the Perfect PR Campaign

As with many things in life, a successful public relations campaign starts with a plan. But where do you start? Here are my recommendations to get you off on the right track. Firstly, don’t try [...]

30 04, 2014

Let’s Imagine Something – & Someone – New

As PR professionals, we must stay focused and on the front line so as to better promote our community’s voice. When you work on the agency side of the fence or in Corporate America, be cognizant of your role. Here are 6 tips to stay focused[…]

15 04, 2014

Suppose I Don’t Look Like You?

PR agencies are falling short of providing excellence in client service by hiring, overwhelmingly, people who look like them. Suppose I don’t look like you?

15 04, 2014

“Looks Like Them” Hiring in the PR Agency & Corporate America

I’m in my 25th year as President/CEO of Barfield Public Relations, Inc. and my experiences have been broad-ranging, exciting, and often, transformative. I love PR. Every day, I know that my work can make a [...]

15 04, 2014

BPR – 25 Years

“Public relations is synonymous with human communication.” African-American Public Relations Pioneer, Mr.Ofield Dukes (1932-2011) “Ofield Dukes revolutionized the public relations industry by increasing the visibility of African Americans working in the field,” Gregory Lee Jr., [...]