12 Must-Do Steps for a Successful Event

For 25 years, the Barfield Public Relations team has earned a reputation for coordinating great events. Indeed, our success in events planning and management is based on getting to know our clients and their objectives […]

5 Tips for a Successful Business

January 2015. It’s not only a New Year, but also a time when I can look back at 25 years of standing at the helm of Barfield Public Relations. I founded BPR on February 25, 1989, after decades of working in Corporate America at a national broadcast news organization and […]

ATTENTION! PR Industry: Diversity Is Smart Business

2015 marks the 50th anniversary of the Voting Rights Act. Do you remember the 1965 March from Selma to Montgomery that led to the passage of the Act? The 54-mile march swelled to 25,000 people – of diverse ethnicities, religions, ages[…]

Creating the Perfect PR Campaign

As with many things in life, a successful public relations campaign starts with a plan. But where do you start? Here are my recommendations to get you off on the right track. Firstly, don’t try and plan for every eventuality – you will end up [...]

Let’s Imagine Something – & Someone – New

As PR professionals, we must stay focused and on the front line so as to better promote our community’s voice. When you work on the agency side of the fence or in Corporate America, be cognizant of your role. Here are 6 tips to stay focused[…]

Suppose I Don’t Look Like You?

PR agencies are falling short of providing excellence in client service by hiring, overwhelmingly, people who look like them. Suppose I don’t look like you?