Throughout my 30+ years in Communications, I have encountered many people who believe public relations and advertising are the same. In fact, they are two distinct business practices and strategies. And, it’s important for your [...]
About Barfield PRBarfield Public Relations is a full-service marketing, communications and public relations firm. For 25 years, BPR has differentiated itself from the pack with its client-centered approach of communications, engagement, events management, ad-buying, media strategy and media placement and community outreach.
For 25 years, the Barfield Public Relations team has earned a reputation for coordinating great events. Indeed, our success in events planning and management is based on getting to know our clients and their objectives […]
January 2015. It’s not only a New Year, but also a time when I can look back at 25 years of standing at the helm of Barfield Public Relations. I founded BPR on February 25, 1989, after decades of working in Corporate America at a national broadcast news organization and […]
2015 marks the 50th anniversary of the Voting Rights Act. Do you remember the 1965 March from Selma to Montgomery that led to the passage of the Act? The 54-mile march swelled to 25,000 people – of diverse ethnicities, religions, ages[…]
As with many things in life, a successful public relations campaign starts with a plan. But where do you start? Here are my recommendations to get you off on the right track. Firstly, don’t try [...]
As PR professionals, we must stay focused and on the front line so as to better promote our community’s voice. When you work on the agency side of the fence or in Corporate America, be cognizant of your role. Here are 6 tips to stay focused[…]
The U.S. Army announces the continuation of its partnership with 100 Black Men of America by introducing leadership training workshops for young men.
During the three-day Convention, participants will join workshops that focuses, specifically, on the Affordable Health Care Act and how it affects the uninsured and the under insured.
The New York State Independent Living Council, Inc., a non-profit state council, is urging Governor Cuomo to support a popular National Governors Association (NGA) Chair’s Initiative to bring equal opportunity and job access to one of New York State’s most underutilized populations.
PR agencies are falling short of providing excellence in client service by hiring, overwhelmingly, people who look like them. Suppose I don’t look like you?